Details
| Posted On: | Wednesday, Jan 30 |
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| Permalink: | http://gary.to/h5bzyub |
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Company
| Aereo |
| Aereo is an innovative tech startup on a mission to change the future of television. With Aereo you can now watch live broadcast television online. No cable subscription required. If you want to work in a dynamic, fast-paced, and entrepreneurial environment, Aereo may be right for you. We’re looking for talented and passionate people to join our teams in NYC and Boston. |
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Job Description
Reporting to the VP of Acquisition Marketing, the Marketing Analyst is responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness, to measure performance and support business decisions. The ideal candidate will have experience planning and managing various marketing campaigns and be able to work closely with senior management to interpret findings.
Primary Responsibilities
Provide ROI analysis of all marketing campaigns
Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
Build a marketing dashboard that visualizes key performance indicators
Monitor and track competitive advertisements, PR, and website messaging
Design research projects that answer specific business questions
Manage market segmentation, targeting, and positioning exercises as needed
Perform annual customer satisfaction survey and compile results report
Conduct industry analysis: Social, Technological, Economic, and Political
Desired Skills and Experience
TV Addict
Excel junkie
Bachelor’s degree in business, marketing, or related field
Minimum of 2-3 years experience in marketing or market research
Exceptional communication and interpersonal skills
Exceptional knowledge of marketing, sales and business processes
Strong project management, business writing, and reporting skills
Ability to develop strong relationships with marketing managers, business intelligence and senior level executives
Exceptional written and verbal communication skills
Solid business acumen, management, analytical and problem-solving skills
Minimal travel as required |
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