|Posted On: ||Wednesday, Apr 18|
1. Recruit brands & media owners through consultative business development and trade publicity
Passionately evangelise about blippar and itâ€™s position as the pioneer of this revolution in marketing, advertising, media and product design
Thought-lead on blippar technology as a brand new and disruptive tech with far-reaching implications for all media and brand owners
Develop knowledg eand insight to enable authoritative consultation with clients on best practicef or this - a brand new marketing medium and how to harness it as part of across-platform, multi-media strategy
Proactively seek out new clients for customer segments under-represented in the platform
Identify newpossible client segments/ usages of the technology and initiate multiple newbusiness conversations with a view to testing the opportunity
2. Ensure long-term brand & consumer adoption
Analyse,understand and review blippar campaign metrics with clients
Find ways to testusage conversion hypothesis accurately
Seek to test,trial and expand upon client efforts through building longer-term, consultative partnerships with key accounts
Structure compelling, long term commercial agreements with the largest global brands
Ensure globalroll out of the tech by global brands & media owners
At all times,keep attention on the automation of processes for the longer-term.
According to experience - manage internal teams and external supplier relationships
3. Expand & enhance blipparâ€™s trade awareness and reputation
Get the verb â€˜toblippâ€™ on the tip of the tongue of all marketers and consumers alike
Attend all and any relevant industry events- spanning mobile, marketing, advertising, AR,product-design, online or technology
Actively seek out speaking opportunities and negotiate demo or exhibitor space
Award nominations and application writing
Desired Skills & Experience
NB: applicants must be eligible to work in the US and have appropriate visa/ residency already.
Required Skills and Attributes
Ability to present high-tech in simple, inspirational terms to marketers
Creative brainstormer â€“ broad-minded, fast-thinker with a creative, marketing-led brainwith an intuitive appreciation of consumer journey
Mature, authoritative, consultative approach
Entrepreneurial attitude â€“ ability to get stuck in for the â€˜broader goodâ€™ and not constrainoneself to job-specification parameters
Confident, inspirational presenter and networker
Supreme organisational skills with ability to keep multiple balls in the air at any onetime
Ability to work (mostly remotely) in an international team of fellow client managers, senior management team, designers and developers in different locations worldwide
Open to all levels and backgrounds within reason â€“ but the following are considered relevant:
Background in and knowledge of mobile marketing & emerging marketing technologies
Background in and knowledge of creative marketing and advertising
Agency or client brand side
Traditional or digital/ mobile
Must be happy to work flexible hours, liaise with our team in London and to travel widely
Social-networking knowledge is a must
Blippar is the first markerless image-recognition platform for smartphones designed to convert real-world media, branded-messaging and products into instantaneous digital experiences.
Through one free app on a smartphone, blippar opens in camera mode and becomes a 'lens' through which real world branded objects, such as press adverts, billboards or retail displays, logos, packaging or even landmarks can become content-rich, interactive experiences.
Experiences might include: An augmented reality overlay, weblink, location-based service, digital graffiti, gaming, couponing, sales promotion or so much more....
Within only 6 months from launch this UK start-up has attracted the first ever seed-investment from Qualcomm and a paying client base including Cadbury, Kraft, Nike, Samsung, Warner, Diageo, Heinz, Nestle, Xbox and many more. The tech is stickier and faster than anyone else in the market and the bus model/ approach, more so as far as mass consumer adoption is concerned.
To find out more - see www.blippar.com, showcase videos at www.youtube.com/blippar1 and try blippar for yourself at @ www.blipp.it
March 29, 2012
Marketing and Advertising